Case study: Branding strategies at London Olympics - BusinessToday - Issue Date: Sep 29, 2013
London Olympics: Other shoe has dropped in Nike vs. Adidas tussle - Los Angeles Times
Nike and Adidas Unveil New Ultra-Lightweight Running Shoes
adidas adizero PrimeKnit - Core Energy / Running White | Sole Collector
Nike takes marketing gold with neon-yellow shoes
adidas Kicks Off the Olympics With the adizero Primeknit - stack
Adidas adizero PrimeKnit Olympics Running Shoe - Review + On Feet - YouTube
Adidas unveils adizero Primeknit running shoe
My Spectator Report: London 2012 Olympics – Men's Triathlon | DC Rainmaker
London 2012: Nike's Volt shoes capture marketing gold | The Star
British Olympic Association announce extension of partnership with Adidas until 2024
Adidas sport shoes "Adizero" are on display at the Adidas innovation laboratory in Herzogenaurach May 7, 2012. U.S. market leader Nike and German rival Adidas are locked in their own Olympic battle
Adidas, on Olympics eve, strikes back with adizero Primeknit - oregonlive.com
adidas adiZero Primeknit "London 2012" Available Now | Nice Kicks
Nike Runners Trounce Competitors at Tokyo Olympics With New Shoe Tech
Athletics at the 2012 Summer Olympics – Men's 5000 metres - Wikipedia
nike blazer mid mesh green and grey hair black - adidas Won Against Nike Over Flyknit Patent Infringement Case - IetpShops
adidas - History
London 2012 Olympics - Shoes by Adidas | Adidas casual shoes, Adidas retro, Shoes sneakers adidas
Adidas unveils adizero Primeknit running shoe
